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Our Divisions |
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cleo's ‘my connection' loyalty-reward program is a successful customer relationship management program, which reaches a large percentage of our of customers. This program is a major reason why over half of cleo's customers shop there once a month or more and 80 per cent shop there at least 4-6 times per year. About Cleo |
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National brands enhance Bootlegger's reputation as a fashion destination for casual clothing. Bootlegger is a fun place to shop offering excellent customer service. About Bootlegger |
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Ricki's differentiates itself with an everyday fair price strategy. This strategy is complemented with a high-touch customer relationship management program called “Fashion and Friends,” which has seen enrollment increase by over 10 times since 2002. About Ricki's |
Our cleo chain comprises 89 stores that offer stylish, professional clothing, including pants, skirts, tops, sportswear and outerwear. cleo focuses on a coordinated collection, which enables the customer to create different looks for different occasions using coordinated items of clothing. cleo targets an expanding market -- career women ages 35 – 55, with both regular and petite sizes. In fact, cleo has become a petites destination.
Our Bootlegger chain comprises 96 stores, offering denim-focused, casual clothing to a unisex customer base. We have recently repositioned Bootlegger in the market – moving to a national and private brand strategy, focused tightly on our targeted market of the younger unisex customer. This strategy differentiates Bootlegger from most national chains who offer only private label denim clothing. 
Our Ricki's chain comprises 120 stores catering to the younger working woman, ages 22 to 35. Ricki's offers complete, coordinated lines of fashion and accessories for work-related and smart casual occasions. Ricki's merchandise is displayed to help create different styles, complete outfits and individual pieces that can be worn with other outfits for a variety of fashionable work and casual looks.
