cleo offers modern collections of easily coordinated clothing that addresses both a professional and casual lifestyle of the 35-55 year old customer. The fashion relevant and age appropriate assortment includes jackets, pants, skirts, tops, outerwear and accessories-available both in petite and regular fit. The cleo brand symbolizes fashion, selection, service, quality and value to our customer.

Customer
At cleo, we believe that the customers attitude towards fashion and lifestyle is key, regardless of age.  cleo's primary customer base is between the ages of 35-55, who are often considered as family oriented, time challenged and value conscious. cleo customers seek clothing that is modern, fashionable, but not trendy.

cleo customers value quality service and enjoy a shopping experience where they are offered fashion guidance by knowledgeable staff to help update their wardrobes- to create head to toe complete looks or simply add a modern touch to their existing wardrobe. Personalized customer service is a must for the busy, time starved cleo customer who enjoys shopping in a warm enticing environment.

By offering the right merchandise for its customers and providing unparalleled service, cleo has a high loyal customer base and has a leading position in the minds of its customers.

Merchandise 
cleo offers a collection of easy to shop, mix and match wardrobe opportunities in both regular and petite fit. Special pride is taken to ensure quality and fit are top of mind and close attention is paid to each detail to ensure our customer is receiving great value each time she makes a purchase. Whether it is head to toe purchases to create an entire outfit or a purchase to update an existing wardrobe- the end result is the same- its modern fashion that fits both the changing body shape of the baby boomer customer and her lifestyle needs. Quality, fashion, fit and price work together to offer the cleo customer great value each time she visits our store.