Customer
Bootlegger’s core customers are style conscious young adults in their 20s, who also appreciate great value. Yet, we reach a broader audience given the breadth of assortment in jeans and the on-trend appeal and fit of our apparel and accessories.

Merchandise
The Bootlegger product assortment is focused on jeans, and fashion to live in, creating complete looks with a commitment to quality, fit and value. Our broad selection of national and private label brands evolve with each season to stay on trend, feel fresh and pair perfectly with jeans.

The ideas that were important to Bootlegger when it started are still important today - amazing product and great teamwork. These are brought to life through genuine and remarkable experiences and living our values of Teamwork, Growth, and Balance.

Marketing
Bootlegger’s marketing endeavors are focused primarily on our loyalty program, email, and social media channels.

Our “Bootlegger Card” loyalty program helps maintain top of mind consideration and rewards and encourages repeated visits throughout the year. Bootlegger Card holders are the first to find out about new fashion and trends. Additionally they receive discounts on product everyday for a year, receive special offers during their birthday month and receive invitations to exclusive Bootlegger Card holder only Shopping Parties and events.

Giving Back
Bootlegger believes in supporting our communities. We support charities at both local and national levels throughout the year, and provide donations and sponsorships for numerous events and fundraisers.