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Customer
Bootlegger strives to be the best place for jeans and fashion to live in, for young adults by delivering a genuine and remarkable shopping experience for every customer. Building relationships, knowing our customers and developing experts though teamwork, growth & balance are at the core of our values. We are committed to the highest standards of customer service and our return policy is that no sale is ever final. We invite customers to stay connected through our loyalty program and online via email, SMS and social media.

Merchandise
Bootlegger sells both popular brands and proprietary branded merchandise through our Canadian retail store network of over 65 stores and online at bootlegger.com. The merchandise approach is primarily focused on women's and men's jeans (brand and proprietary) and emphasizes a casual lifestyle with fashion that goes with jeans – including a variety of tops categories, outerwear, shorts, dresses and accessories. With jean sizes ranging from 23-40 for her and 26-40 for him plus multiple brand and inseam options, Bootlegger is the best place for jeans.

Marketing
Bootlegger’s marketing endeavors are focused primarily on our loyalty program, email, and social media channels.

Our “Bootlegger Card” loyalty program helps maintain top of mind consideration and rewards and encourages repeated visits throughout the year. Bootlegger Card holders are the first to find out about new fashion and trends. Additionally they receive discounts on product every day for a year, receive special offers during their birthday month and receive invitations to exclusive Bootlegger Card holder only Shopping Parties and events.

Giving Back
Bootlegger believes in supporting the community. With an emphasis on anti-bullying and improving self-esteem, we support charities at both local and national levels throughout the year, and provide donations and sponsorships for numerous events and fundraisers.

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